Citypaketet bokar möten via tidningsannons

Citypaketet bokar möten via tidningsannons

Citypaketet demonstrerar prints mångsidighet med en annonskampanj som vänder sig till en, minst sagt, begränsad målgrupp.

 

 


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Case

Harrisons Fund use online and print advertising to raise money

Harrisons Fund use online and print advertising to raise money

Harrison is an eight-year-old boy dying from a disease called Duchenne Muscular Dystrophy (DMD), which affects around one in 3,600 boys. Harrison’s Fund is a charity set up to raise money to fund the research that might buy him some time. Up against high-profile charities with big budgets, the organisation knew it needed to raise awareness of the plight of children with DMD in an innovative way. With one simple print advert, Harrison’s Fund managed to generate huge attention and debate around the world, as well as all-important donations.

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Tankar om tryck

Eva Lundström

nordisk marknadschef, Apollo


Frågan om printmediets framtid leder ofta till en polariserad diskussion.
Trots allt hävdar jag att värdet av trycksaker kommer att kvarstå – och kanske öka.
 

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